Case StudyBy Nura Linggih

A WhatsApp shop that keeps taking orders after hours.

An Indonesian F&B brand moved its WhatsApp ordering onto a Biks agent. Customers browse the catalogue, build a cart and send payment proof in the chat; the team only approves, and the courier is arranged from there. Since June, 1,100+ customers have chatted with it and 270+ orders have come through, with a median of 13 minutes from payment proof to approval.

Customers served in chat since June
1,100+
Orders taken through WhatsApp
270+
Median wait, payment proof to approval
13 min
Of messages arrive between 9pm and 8am
15%

From the brand's live order system, June to October 2026.

A delivery rider on a scooter waits outside a warm-lit Jakarta kitchen as nighttime traffic passes.

Before

  • Orders typed out by hand from chat
  • Payment proofs checked one by one
  • Night messages waited until morning

After

  • Catalogue, cart and payment proof in one chat
  • The team taps to approve each order
  • Customers get answers at night too

An Indonesian F&B brand sold through WhatsApp, which meant every order arrived as a conversation someone had to read, type up and check against a payment proof.

Biks moved that flow onto a WhatsApp AI agent. Customers browse the catalogue, build a cart and send their payment proof in the same chat. The team taps to approve, and the courier is arranged from there.

What did Biks build for the brand?

The agent answers product questions, keeps the cart and asks for payment proof when the customer is ready. Every order then waits for one decision from a person: approve or query. Nothing ships on the agent's word alone.

Customers do not have to wait for opening hours. About 15% of messages arrive between 9pm and 8am, and those customers still get answers and can still place an order.

How does it work, step by step?

The whole order happens in one WhatsApp chat.

StepWhat happens
BrowseThe customer sees the catalogue in WhatsApp.
CartThe agent builds the cart and confirms the order.
PayThe customer sends payment proof in the chat.
ApproveThe team taps to approve, a median of 13 minutes after the proof.
DeliverThe courier is arranged after approval.

What results did the brand get?

WhatsApp ordering since June 2026.

BeforeWith Biks
Taking ordersTyped out by hand from chatCatalogue and cart in the chat
Payment proofChecked one by oneCollected in the chat, approved with a tap
Night messagesWaited until morningAnswered; about 15% arrive 9pm to 8am
Customers and ordersHandled by hand1,100+ customers, 270+ orders

What changed for the team?

A staff member approves an order on a phone next to a sealed food bag waiting for the courier.
Each order waits for one tap from the team.
  • 1,100+ customers served in chat: Since the agent went live in June.
  • 270+ orders taken through WhatsApp: Each one approved by the team.
  • 13 minutes from payment proof to approval: The median wait, so customers are not left guessing.

The team spends its time on approvals and the customers who need a person, not on retyping orders.

See how Biks runs customer operations on WhatsApp, or read how Rosalie answers every customer in under 30 seconds.

Common questions

Can an F&B business take orders through WhatsApp automatically?
Yes. In this case an Indonesian F&B brand's WhatsApp agent shows the catalogue, builds the cart and collects payment proof, and the team taps to approve. 270+ orders have come through since June 2026.
How fast are WhatsApp orders approved?
A median of 13 minutes from payment proof to approval.
Do customers order outside opening hours?
Yes. About 15% of messages arrive between 9pm and 8am, and those customers can still order.